Sony A90K 42" cost $1399 in US but in UK £1800!

[Hiren78]

Hi I am not sure Sony is aware of this price issue, but it appears the pre-order Sony A90K 42" product in England and Europe is costing £600+ more expensive then Americans have to pay.

Here is the sources right off Sony's own websites:

American price tag of Sony A90K 42" is $1399

British price tag of Sony A90K 42" is £1800 

Even with some conversion or adding some taxes, VATs etc, its unreasonable and unfair to charge £600+ for UK/Euro Sony customers.

This UK/Euro price issue has been spotted on AVS and AVF Communities (the biggest TV forums in the world)

It would be great if someone from Sony can check this pricing or offer any incite into the major pricing difference or better yet correct it, thank you.

[SkyNet404]

Well, glad to know that, maybe you can even share the tweet link with us for extra retweets and quotes mates, cheers. 

[Hiren78]

Lots of reads and views, so the word is getting around at least.

https://twitter.com/RebootMr/status/1536693944943271939

[Hiren78]

Also WhatHi, the biggest AV enthusiast Magazine in UK also had some bad press about Sony UK and Euro price discrepancy in there A90K Review that just came out here

Here is the direct quote from WhatHi Magazine, which is UKs most read AV magazine. 

"Said rival is the LG OLED48C2 with which the A90K (likely) shares a panel. At the time of writing, that TV can be bought for £1269 / $1500 / AU$3076. In summary, the Sony is vastly more expensive than the LG in the UK despite the two TVs being the same price in the US.

Are UK buyers getting a raw deal? In a way, yes"

[Hiren78]

To keep things simple for anyone from Sony just in case they are interested in their brand name, reputation and customers since last year and even before we did not see such large pricing gaps with Sony OLED TV products.

But June 2022+

Sonys 42" OLED 2022 series

LGs 42" OLED 2022 price

£800+ difference for the same product via your main competitor?

Its the same TV panel underneath, even if it was a better product its almost double the price of your competition but not for Americans (who have the correct much lower and affordable pricing).

What hifi review has some nice things to say about the A90K but even they prefer the LG C2 65" brightness picture quality.

I hope Sony do the right thing here before the bad publicity and press gets to Sony UK and Europe Markets.